Unity of direction: Co-ordination helps to ensure unity of action in the face of disruptive forces and by welding different work groups it facilitates the stability and growth of an organisation. Coordinating helps to improve the efficiency of operations by avoiding overlapping efforts and duplication of work. It is also a dynamic process. (b) Co-ordination ensures unity of action: The purpose of co-ordination is to secure unity of action in the realization of a common purpose. Coordination ensures unity of action in the realization of a common objective. This function of management is known as ‘coordinating’ function. For example, in a manufacturing business, the production department, sales department and purchase department are all reciprocally interdependent. Large organizations generally tend to have activities located at different places, which may not permit frequent and close interaction among people. Because effective coordinating function requires cooperation and communication, the meeting technique is still the most effective format for assuring the interrelationships among the various job responsibilities. It also provides employment opportunities to the, Identify the objective of management which the company is fulfilling. 4) Controlling ensures coordination of action. Give two important functions, Mr. X must perform? All activities should be performed within the framework of policies, procedures etc. Management is a group activity. Horizontal relations facilitate aligning employees to the same hierarchical level, to cope with sharing of complex problems without the involvement of superiors. It is part of organizing, because it takes the first lead. Different management experts have described the coordinating function of the management in the following way. Unity of action: – an enterprise has diverse resources; technique, activities etc, and they all must be coordinates to bring unity through unity in action. By facilitating the transfer of information between organizational sub-units positioned on the same levels, horizontal coordination mechanisms supplement the actions of specific vertical coordination traditional pyramid hierarchy. Co-ordination leads to unity of action. 3. In ABC Ltd., the purchase department purchased 20 tones of raw material, for production department. | EduRev Commerce Question is disucussed on EduRev Study Group by 121 Commerce Students. Quality of coordination determines the effectiveness of organized efforts. It is an orderly synchronisation of individual efforts in a proper manner that the organisational efforts can be achieved efficiently and effectively.Integrates group efforts: The concept of coordination always applies to group efforts. Coordination is one of the key functions of management. According to Mary Parker Follett, coordinating is the “Plus-value of the group”. It needs an open, two-way channel of communication. Hence, the need for coordinating becomes greater and it becomes a major responsibility for the management. 3. It ensures unity of action at every level of management. So there is greater possibility of people working at cross purposes as the unit and sub-unit goals may be considered more important by them than the organizational goals. The significance of coordinating function becomes more important when the size and scale of operation is large in the organization. Coordinating through directing – Coordinating is part of directing, because it gives it a clear focus. 14. The process by which the organizational management brings unity of action in the organization is called the coordination process. Coordinating function helps in avoiding cross purpose work since it brings together the human and material resources of the organization. Identify the feature of co-ordination being highlighted in the given statement: “Coordination is not a one time function, it begins at the planning stage and continue till controlling.” (a) Coordination ensures unity of action (b) Coordination is an all pervasive function (c) Coordination is a continuous process Give reason. The marketing manager of Alpha Ltd. fixed the target for all his sales, executives and gave them all the possible authorities to achieve it. All the work in the organization is done in a planned manner without any conflict. Quality of coordination determines the effectiveness of organized efforts. Managers practice coordination deliberately so as to give a direction to the efforts of the individuals of the organisation. There is no need for coordination when only single individual is working. 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